Build Your Traffic with BrandMyBlog

Everyone wants to blog for someone, but building traffic is often a lengthy and difficult process (unless you’re an SEO geek whose entire niche is just that). As I see it, traffic leads to readership (given that you have decent content), which leads to links, which thereby brings more traffic. But, how do you get traffic initially?

BrandMyBlog is a link sharing service with some promise. It’s a concept modeled after Google’s Adsense/Adwords, except it’s free across the board. The links are set up in exactly the same format - title, description, link - and you can of course customize them to fit with the look of your site.

They’re still in beta, and their site is very content-light, but in a nutshell it works like this:

“Our blogroll includes 3 blog-resumes which means that every time a person loads a page on your blog, you get your own blog-resume shown at 3 other blogs all around the world.”

That works out to a lot of visibility, without a dime spent on advertising! The links are supposed to be contextually relevant, and because only 3 are displayed at a time, they take up very little site real estate.

The only drawback I see at this point is there seems to be no system for checks and balances. Anyone can sign up, which is great, but there’s no way to be sure you’re not displaying links for a network of people who are not reciprocating. It’s likely BrandMyBlog has a way of verifying whether a user is displaying links or not, but if so it’s transparent to the user.

Still, if you’re just getting started with your blog, or even if you’ve hit a plateau and you’re looking for ways to continue building traffic, BrandMyBlog literally takes 2 minutes to set up, and could prove to be an incredible ROI of time. :)

Tags: blog-marketing