Evaluate Your Blog’s Worth
Apr 26th, 07 | 7 remarksDid you know you can determine (according to Technorati) how much money your blog is worth by using this little applet? Of course, I think it’s more for fun than actual valuation purposes. I seriously doubt anyone could get for their blog what the results claim it’s worth… but you never know! I’m sure there are a few A-list bloggers out there who could easily sell their site for 10 times the money they put into it.
I plugged in my URL just for fun, and it turns out Design Adaptations (only a month old) is already worth $3,387.24! It’s peanuts compared to the blogs listed below, but still a nice surprise. :)
Out of curiosity, I decided to see what kind of figures some of my favorite blogs would return. More surprises followed. A few of the highest (over $1,000,000) valued blogs were:
- CopyBlogger - $1,426,592.58
- John Chow - $1,912,661.52
- Pronet Advertising - $1,983,793.56
- ProBlogger - $3,414,337.92 (very impressive)
- LifeHacker - a whopping $7,989,370.08!
Some returns I never expected:
- Veerle’s Blog - $0.00
Yep, you read that right. How can this be? Her blog is not only beautiful, it’s very well known and updated often. She’s also got a substantial archive. My guess - it must have something to do with the domain. Hers appears as a sub-domain rather than in the root. What’s more interesting is that Duoh.com itself weighs in at $710,191.32. - Boagworld - $33,872.40
This was a little surprising. I really expected a higher value for the exposure Paul gets. He’s got a niche-focused blog, with a lot of great content, and he’s been around for quite a while. Odd.
- Snook - $121,376.10
Lower than I would’ve guessed. Again, I think it might have something to do with the domain. Perhaps because it’s a country coded TLD. Jonathan also has his blog residing in a subfolder rather than the root. You wouldn’t think that choice would affect the dollar value, but evidently it does. Snook.ca itself nearly tripled in value, landing on $357,918.36.
Even though this applet should obviously not be taken literally, it’s encouraging for bloggers in it’s own way, because it indicates there is money to be made in blogging. Given the feedback just from checking about 20 or so blogs, it appears the most money is in productivity centered blogs (which is what LifeHacker is all about).
To me, what that boils down to is focusing on a blog which will help people (which is what I hope to accomplish with DA). Help them make money, solve a problem, learn something new, fill a need - whatever. Do that, and the supposed value of your blog won’t matter… the money will find its way to your pocket anyway.
Update: 9/14/07 Here it is four months later, and just yesterday I reached my 100th post. I thought it might be fun to check again what Design Adaptations is “worth”. This time, it’s worth $81,293.76! Woohoo! ;)


You did the exact same thing I did after finding my site value. I felt so good about my nearly $13,000 value until I started looking up other’s sites. Then I slouched into my chair and pouted for a bit ;)
Apr 27, 07 | 2:14 am[...] Whenever someone leaves a comment on my blog I’m always curious to see what they’re posting about themselves, so I follow their hyperlink from the comment form and browse their blog. Today I found an interesting, if light-hearted, post on Charity’s Design Adaptations blog titled Evaluate Your Blog’s Worth. [...]
Apr 27, 07 | 4:53 amBlimey!
This is really intresting to put in blogs and see how much each one is worth.
Thanks for the good post!
Apr 29, 07 | 5:11 amI guess it is just that little lurch in your heart, the twinkle in your eyes when you see your blog’s “value”; and I say, even if that is all it’s good for, that’s worth a million dollars right there to me. :)
Apr 29, 07 | 5:37 amThat’s a great way of putting it, and I agree. Some of the best rewards are personal rather than monetary. It’s fun to dream though!
Apr 29, 07 | 8:08 amMy blog http://www.handingchao.com is worth $13,548.96. Not bad!
Nov 23, 07 | 3:47 amYou get a zero figure if you are not registered with Technorati as the widget is based upon their development code.
Feb 19, 08 | 5:30 am